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Every company has a John. The person who doesn’t need to check the manual. Who knows that this sensor fails in humid weather, or that...

I read over 50 articles, fed hundreds more into AI tools for summaries, and grilled experts—all to crack one question: how do we capture...

Picture this: Keanu, a veteran construction engineer, is weeks from retirement. He’s the go-to guy when a misaligned frame causes a lock...

In the world of startups, one number dominates pitch decks and investor meetings: Total Addressable Market (TAM).  Founders believe a...

Imagine a busy industrial facility buzzing with activity, where technical experts—spec writers, architects, product specialists, and...

Imagine walking into a warehouse packed with thousands of products, each one seemingly promising the solution to your problem....

The Brain Drain in B2B Industries The brain drain in B2B industries is accelerating as seasoned experts retire, leaving manufacturers and...

Testing the New o1-Preview Model: Can It Solve Yann LeCun’s ‘North Pole’ Problem? Last night, I gained access to the latest OpenAI model,...

Ever felt overwhelmed by the sheer complexity of selecting the perfect product from a sea of options? Whether you’re running a business...

At  Conversant , we're addressing critical pain points in the research and discovery of complex, technical products. Our first offering,...