Stop fighting category drift.
Start scaling your taxonomy.
Category structures break as suppliers change formats and new products arrive. Conversant maintains a living hierarchy that adapts automatically, keeping search and navigation perfect.
Read: Building an AI-Ready Taxonomy for Millions of SKUs
Precise Categorization
Analyzes product titles, specs, and labels to assign categories using semantic understanding, not just keywords.
Automatic Drift Resolution
Detects and resolves overlapping hierarchies, missing branches, and misclassified products in real-time.
Self-Healing Structure
Continuously updates as new suppliers and products emerge, keeping your taxonomy fresh without manual intervention.
How It Works
We build taxonomy from both directions, then reconcile them into a structure that serves both brand strategy and actual inventory.
Strategic Guardrails
Using your existing taxonomy, brand goals, and marketing strategy as context, AI defines high-level categories (L1/L2) that map to buyer journeys and how customers actually navigate your site.
Tactical Foundation
Lower-level categories (L2/L3) are generated through a multi-phase agentic pipeline:
- •Enrich thin product data with AI
- •Cluster similar products into L3s
- •Tune based on performance signals
- •Group into data-driven L2s
Reconciliation
Strategic L2s merge with data-driven L2s. This forces the middle layer to satisfy marketing strategy without ignoring actual inventory, ensuring the structure delivers on brand promise while reflecting products available.
The Contrast
See how Conversant transforms taxonomy management
Manual Taxonomy
Conversant Automation
Build a taxonomy that scales with you
See how Conversant keeps your product hierarchy clean and consistent.